1. Explain why your story idea is relevant now
Is it connected to a recent event or a topical issue? Clarify its newsworthiness.
2. Do your homework
Go beyond hearsay and assumptions. Do some research, conduct some pre-reporting. What background information can you give?
3. Figure out who cares
Who does it affect? Who will relate? Determine why the story will connect with readers or viewers. Identify its readership and audience.
4. If the topic has been covered before, craft a new approach
Are you presenting new information? Develop a clear story angle. How will your story be different?
5. Be sure your ambition matches your access
Show that you'll be able to get the right information and the right people. Who will be your sources?
6. Explain why you should cover it
Do you know more than others? Does it fall under your beat? Demonstrate your expertise. Admit any conflict of interest.