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Find the right people to interview

• authorities and experts
• man on the street
• do background research

Properly attribute subjects

• name, age, where you're from
• get the right spelling
• job titles, business names
• relationships and connections

Get the interview

• professional introductions
• phone screening
• emailing questions
• reluctant subjects
• ground rules and ethics

Recording and note taking

• On the record vs off the record
• Text vs audio interviews

Conversation control

• Fluff questions vs tough questions
• Avoid yes/no responses
• Listen out for natural follow up question opportunities